You need to bin outdated concepts and practices that simply do not work. The hotel industry is a constant but swiftly moving beast, and you need to bend and adapt to those changes. As we have mentioned, a good sales team will be built on strong leadership. This instils confidence right from the start.

The sales manager is responsible for bringing in guests and making money for your hotel. Their team needs to have a plan and staff need to be organised. They should be clear about what they are selling and have a passion and thorough knowledge of that product.

Developing a real rapport and having the ability to listen is key. Are they asking the right, intelligent questions of that client? Do they try to multi-task? Your top clients are your top clients for a reason; they are successful and savvy and will know if they are not the sole focus of a conversation, or if they are being asked the same, formulaic questions, and if your team understands the particular business problem they are facing.

We will help your managers and teams learn how to develop connections, be organised and plan their sales calls properly. See changes in bored, neglected staff and watch them grow and feel enthused.

Through our winning formula, your team will be stronger and you will achieve continued loyalty from your customers as they feel more comfortable with their choices.

Depending on how new your team is, we can start with the basics, or give refreshers. We can give them the tools to navigate the sales process and build up the right client base for your organisation, through targeted research techniques.

They will learn how to subtly adapt their behaviours depending on what clients are being addressed, and learning through focused listening how to give the right tailored solution to your clients, outclassing your current competition. Because after these workshops, they won’t be your competition for long.