Course overview Who should attend?

The Key Account Management training course is for all sales associates in property, or from a regional sales team who service, or are soon to service accounts, and those who want to acquire the skills to have a full understanding of account management. This workshop will deliver valuable skills for maintaining and growing your given accounts, organising the accounts, strategic planning of accounts and the importance of research.

Key outcomes from the course By the end of this training course, you will:

• Be able to follow a strategic, consultative approach when managing accounts
• Know how to proactively look at new ways to build long term business partnerships
• Know ways of increasing market share and revenue
• Be able to manage under and over performing accounts
• Know how to communicate your account strategy internally and externally
• Be able to create an account plan that is consistent in developing and touching all departments

Training approach Our approach:

This engaging and highly interactive two day workshop will utilise activities such as discussions, debates, business games and presentations with the use of workbooks, to deliver you the skills you need to transfer new account management skills into the workplace from long term strategic planning to organisational awareness.

Key areas addressed by this course Key areas:

• How to research your market and manage your pipeline
• Know your competition vs your product
• Understanding your business strategy
• What does a good client look like?
• How to build a business partnership with influencers and decision makers
• What are the right questions to ask?
• How to develop, communicate and grow your strategic account plan

About Jane Smith Training Who are we?

Jane Smith Training & Associates is led by Jane Smith. With exceptional experience in the sales and hotel industry, Jane identified a clear gap in the market for bespoke training that delivers results. Having built business acumen through working for global brands like Hilton UK and Hyatt International, Jane has the skills and knowledge that could rival an entire sales and marketing department.

Terms & Conditions

Terms and Conditions of Business: On receipt of your booking Jane Smith Training & Associates will confirm your booking via email. Jane Smith Training & Associates will also invoice you the fee for the programme for which the payment is due on receipt. All fees must be paid prior to the training day. Once booked, fees are not refundable and cancellations are charged in full. Substitutions are allowed at anytime. Jane Smith Training & Associates reserve the right to cancel or postpone any programme where minimum numbers are not obtained. In such a case, participants will be offered a full refund or a place on an alternative programme. Should a programme need to be postponed or cancelled, Jane Smith Training & Associates will notify participants at least 14 days in advance of commencement of the programme.